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Foundations of Marketing Book
"Foundations of Marketing, 2/e" is a thorough, up-to-date and exciting introductory textbook that's ideal for students studying marketing for the first time. The book presents a solid grounding in the fundamentals of contemporary marketing, and is full of lively and recent examples of marketing designed to educate and inspire.Read More
from£43.01 | RRP: * Excludes Voucher Code Discount Also available Used from £3.22
- 007710918X
- 9780077109189
- David Jobber, John Fahy
- 4 July 2006
- McGraw-Hill Higher Education
- Paperback (Book)
- 384
- 2
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