From Concept to Market Book + PRICE WATCH * Amazon pricing is not included in price watch

From Concept to Market Book

A complete guide to bringing your idea for a product or service to market. Shows you how to document your idea, start your own company, and write a business plan and get financing. Also explains the licensing and patenting processes, contract manufacturing, distribution, pricing, and marketing. Packed with examples to give a ``hands-on'' feel for how the new product innovation process really works, this book will be invaluable as a business primer for the new entrepreneur, or as a checklist for the veteran marketer.Read More

from£N/A | RRP: £20.95
* Excludes Voucher Code Discount Also available Used from £N/A
  • 0471501255
  • 9780471501251
  • Gary S. Lynn
  • 7 June 1989
  • John Wiley & Sons
  • Paperback (Book)
  • 256
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