From Products to Services: Insights and experience from companies which have embraced the service economy Book + PRICE WATCH * Amazon pricing is not included in price watch

From Products to Services: Insights and experience from companies which have embraced the service economy Book

Fewer companies than ever are pure 'product' companies. As buyers demand more from suppliers in both consumer and B2B sectors companies in all sectors are struggling to surround their product offerings with services and value-adds that will both attract and retain their customers.Read More

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  • Blackwell

    During the last thirty years, a wide range of product companies throughout the Western economies have considered moving into or setting up service businesses. Some have rejected the idea after careful consideration, some have wandered into...

  • 0470026685
  • 9780470026687
  • Laurie Young
  • 4 April 2008
  • John Wiley & Sons
  • Hardcover (Book)
  • 364
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