From Worst to First: Behind the Scenes of Continental's Remarkable Comeback Book + PRICE WATCH * Amazon pricing is not included in price watch

From Worst to First: Behind the Scenes of Continental's Remarkable Comeback Book

What do you do if you're running the worst airline in the country,one that customers hate and that's been through Chapter 11 twice in the last 10 years? If you're lucky, you'll call Gordon Bethune. Before Bethune arrived, Continental had been ravaged by the likes of Frank Lorenzo and airline deregulation--it was considered the laughingstock of the airline industry in the United States. Under Bethune's leadership, Continental turned itself around to become one of the most respected and reliable airlines in the industry. From Worst to First describes how Bethune, with a lot of luck and the right combination of people, was able to transform Continental from an also-ran into an award-winning company. --Harry C. Edwards Read More

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  • Product Description

    Relates how Gordon Bethune took control of a deteriorating Continental Airlines, pulled the company out of its tailspin & set it on the path to recordbreaking profits & performance.

  • 0471248355
  • 9780471248354
  • Gordon Bethune
  • 27 May 1998
  • John Wiley & Sons
  • Hardcover (Book)
  • 294
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