From Zero to Millions Book + PRICE WATCH * Amazon pricing is not included in price watch

From Zero to Millions Book

Since kicking off his entrepreneurial career in 1970 as an independent retailer with a hand-built hot-dog stand and the unbounded enthusiasm of a 14-year-old, Howard Jonas has learned what it's like to successfully grow solid ideas into bountiful rewards. On a Roll: From Hot Dog Buns to High-Tech Billions openly chronicles his impressive hits and misses during the subsequent quarter-century-- culminating in 1996, when the international communications company, IDT, that he founded and ran went public and earned him over $100 million. In a contemplative and self-deprecatory manner, Jonas describes the steps that unfolded along the way, such as his youthful Free Horoscope Offer (this $1 offer [of which he pocketed 83ยข] attracted thousands of astrology buffs to a "personalized" but mass-produced glimpse behind the planetary alignments). Outlining the professional and personal philosophies that allowed him to parlay such early victories in direct marketing into success in the publishing and later telecommunications industries, he reveals a fertile mind and unflagging spirit that jointly served to propel him from corner food vendor to Internet telephony maven. The advice should prove illuminating and the adventure inspirational to anyone following, or contemplating, a similar self-made journey. --Howard RothmanRead More

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  • Product Description

    The score was David 1, Goliath 0, after Howard Jonas, an enterprising kid from the Bronx, had a bright idea that revolutionized international telecommunications, pioneered what is now an over a billion-dollar-a-year industry, successfully fought off AT&T's aggressive attempts to pull the plug on his operation--and then took his own start-up company public, to net over $100 million for himself. And it all began with a hot-dog stand outside a methadone clinic, as the author relates in this effervescent account of a self-made multimillionaire, a book that will teach, inspire, and entertain today's (and tomorrow's) entrepreneurs and just plain dreamers. Jonas's down-to-earth and highly opinionated approaches to business have made headlines and inform every page of this energetic autobiography. Jonas worked his way through Harvard (after the hot-dog enterprise) by selling Venus flytraps by mail order from his dorm room and saved enough to start a publishing business after graduation. This led him to develop a revolutionary system for inexpensive international phone calls--and right into the gunsights of AT&T. How he won this and other battles are lessons that everyone, from would-be entrepreneurs to top CEOs, should learn. Jonas is a terrific storyteller, full of wry wit and iconoclastic wisdom, and his book teaches you how to succeed at the business you love--and love the business you do.

  • 0670879029
  • 9780670879021
  • Howard Jonas
  • 30 July 1998
  • Viking/Allen Lane
  • Hardcover (Book)
  • 304
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