Fundamentals of Branding Book + PRICE WATCH * Amazon pricing is not included in price watch

Fundamentals of Branding Book

Branding is a discipline that has emerged over the last century to become a ubiquitous force in marketing. This book introduces readers to the basic principles behind the creation and development of successful brands. It offers an overview of the foundations of building, developing and maintaining brands.Read More

from£37.78 | RRP: £19.95
* Excludes Voucher Code Discount Also available Used from £3.48
  • Blackwell

    The Fundamentals of Branding offers an overview for both students and industry practitioners. It is designed to give readers a broad understanding of the stages and methodologies adopted in the brand development process. The book's content covers...

  • 2940373981
  • 9782940373987
  • Melissa Davis
  • 12 October 2009
  • AVA Publishing
  • Paperback (Book)
  • 184
  • 1st
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