Fundamentals of Marketing Book + PRICE WATCH * Amazon pricing is not included in price watch

Fundamentals of Marketing Book

The ninth edition of this book includes new material on consumer behaviour, retailing, and channels of distribution. The various sections are leavened with case studies. The book aims to give students a practical understanding of how marketing operates in business today.Read More

from£N/A | RRP: £33.00
* Excludes Voucher Code Discount Also available Used from £N/A
  • 0070608911
  • 9780070608917
  • William J. Stanton
  • 1 February 1981
  • McGraw-Hill Education
  • Hardcover (Book)
  • 604
  • 6Rev Ed
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