Fusion for Profit: How Marketing and Finance Can Work Together to Create Value Book + PRICE WATCH * Amazon pricing is not included in price watch

Fusion for Profit: How Marketing and Finance Can Work Together to Create Value Book

The corporate world is typically structured in silos. Managers urgently need to overcome this silo effect by fusing ideas across different functional areas in the firm. In Fusion for Profit, Sharan Jagpal, a well-known and highly respected...Read More

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  • 0195371054
  • 9780195371055
  • Sharan Jagpal, Shireen Jagpal
  • 27 November 2008
  • OUP USA
  • Hardcover (Book)
  • 664
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