Futuretainment: Yesterday the World Changed, Now it's Your Turn Book + PRICE WATCH * Amazon pricing is not included in price watch

Futuretainment: Yesterday the World Changed, Now it's Your Turn Book

Offers a fresh approach to the role of the entertainment industry within the contemporary world of digital media. This book looks at how the proliferation of concepts such as MySpace, YouTube, iTunes and Google, to name but a few, have come to dominate over previous channels of marketing and communication.Read More

from£21.47 | RRP: £19.95
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  • ASDA

    Encompasses the traditional forms of media and entertainment and reveals how the rise of the internet mobile devices social networking audience networks user generated content ubiquitous networks and the 'adaptive web' amongst other advances has affected them forever.

  • Blackwell

    Futuretainment: Yesterday the World Changed, Now it's Your Turn is about what will happen next in the world of music, movies, television and games. This is not a book about technology, it is about how the new media revolution will be driven by...

  • 0714848751
  • 9780714848754
  • Mike Walsh
  • 26 October 2009
  • Phaidon Press Ltd
  • Hardcover (Book)
  • 274
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