Game-Based Marketing: Inspire Customer Loyalty Through Rewards, Challenges, and Contests Book + PRICE WATCH * Amazon pricing is not included in price watch

Game-Based Marketing: Inspire Customer Loyalty Through Rewards, Challenges, and Contests Book

Advertising is dead. So how to you reach your elusive media-cynical social media-obsessed customers? With games. Game-Based Marketing makes professionals aware of how pervasive games are today how large a role they are playing in business marketing and how to better use funware to create an engaged and loyal customer base.Read More

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  • Blackwell

    Advertising is dead. You may not realize it, but you and everyone you know engages, possibly unsuspectingly, in some form of a game multitasking as an ingenious marketing device. Game-Based Marketing illustrates the pervasiveness of games today in...

  • Pickabook

    Gabe Zichermann, Joselin Linder

  • 0470562234
  • 9780470562239
  • Gabe Zichermann, Joselin Linder
  • 16 April 2010
  • John Wiley & Sons
  • Hardcover (Book)
  • 240
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