Gen Buy: How Tweens, Teens and Twenty-somethings are Revolutionizing Retail Book + PRICE WATCH * Amazon pricing is not included in price watch

Gen Buy: How Tweens, Teens and Twenty-somethings are Revolutionizing Retail Book

In our uncertain economic times, it is more important than ever to understand the forces that drive the purchasing decisions of the members of Gen Y (those born between 1978 and 2000). As today's largest and most influential generation of...Read More

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  • ASDA

    Discover the forces driving the decisions of today's most sought after consumers According to recent statistics members of Generation Y shop 25 percent to 40 percent more than the average consumer.

  • Pickabook

    Kit Yarrow, Jayne O'Donnell

  • 0470400919
  • 9780470400913
  • Kit Yarrow, Jayne O'Donnell
  • 18 September 2009
  • Jossey Bass
  • Hardcover (Book)
  • 272
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