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Gen Buy: How Tweens, Teens and Twenty-somethings are Revolutionizing Retail Book
In our uncertain economic times, it is more important than ever to understand the forces that drive the purchasing decisions of the members of Gen Y (those born between 1978 and 2000). As today's largest and most influential generation of...Read More
from£N/A | RRP: * Excludes Voucher Code Discount Also available Used from £N/A
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ASDA
Discover the forces driving the decisions of today's most sought after consumers According to recent statistics members of Generation Y shop 25 percent to 40 percent more than the average consumer.
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Pickabook
Kit Yarrow, Jayne O'Donnell
- 0470400919
- 9780470400913
- Kit Yarrow, Jayne O'Donnell
- 18 September 2009
- Jossey Bass
- Hardcover (Book)
- 272
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