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Gender, Branding, and the Modern Music Industry: The Social Construction of Female Popular Music Stars Book
Gender, Branding, and the Modern Music Industry Gender, Branding, and The Modern Music Industry combines interview data with music industry professionals with theoretical frameworks from sociology, mass communication, and marketing to explain and explore the gender differences female artists experience. This book provides a rare lens on the rigid packaging process that transforms female artists of various genres into female pop stars. Stars -- and the industry power brokers who make their fortunes -- have learned to prioritize sexual attractiveness over talent as they fight a crowded field for movie deals, magazine covers, and fashion lines, let alone record deals. This focus on the female pop star's body...Read More
from£41.90 | RRP: * Excludes Voucher Code Discount Also available Used from £4.01
- 0415894905
- 9780415894906
- Kristin Lieb
- 1 March 2013
- Routledge
- Paperback (Book)
- 224
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