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George Gallup in Hollywood (Film and Culture Series) Book
George Gallup's polling techniques achieved fame when he predicted that Franklin D Roosevelt would be reelected president in 1936. This work traces Gallup's intellectual and methodological developments, examining his comprehensive approach to...Read More
from£N/A | RRP: * Excludes Voucher Code Discount Also available Used from £N/A
- 0231121334
- 9780231121330
- S Ohmer
- 24 November 2006
- Columbia University Press
- Paperback (Book)
- 336
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