Get Right Second Time HB /Gershman Book + PRICE WATCH * Amazon pricing is not included in price watch

Get Right Second Time HB /Gershman Book

Introduces the concept of "re-marketing" to explain the dramatic transformations of Timex, 7-UP and 46 other initial marketing failures into some of the best known brands and products.Read More

from£N/A | RRP: £11.99
* Excludes Voucher Code Discount Also available Used from £N/A
  • 0201550822
  • 9780201550825
  • Michael Gershman
  • 1 January 1990
  • Addison Wesley Longman Publishing Co
  • Hardcover (Book)
  • 270
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