Getting Between the Balance Sheets: The Four Things Every Entrepreneur Should Know About Finance Book

Starting growing and selling new ventures is tough enough without worrying about finance -- surely if the product is good good financial figures will just follow? If only it were that simple. With a little focused knowledge of finance you can run your company with less cash and grow it more quickly. You can raise smart money from investors. You can entice great people to come and work for you. And you can increase your personal return from the venture. By working closely with entrepreneurs across Europe together with extensive new research data from venture capital providers a financial expert and an experienced entrepreneur have teamed up to combine real-life examples with the latest in financial theory and research to bring entrepreneurs closer to the world of finance. The purpose of the book is to educate and to entertain even if you don't immediately think of being entertained when it comes to finance.