Getting China and India Right: Strategies for Leveraging the World's Fastest Growing Economies for Global Advantage Book + PRICE WATCH * Amazon pricing is not included in price watch

Getting China and India Right: Strategies for Leveraging the World's Fastest Growing Economies for Global Advantage Book

This book is the first strategic guide for multi-national corporations (MNCs)who are contemplating expanding into both China and India. Gupta and Wang explain how many MNCs view China and India solely from the lens of off-shoring and cost-reduction and focusing their marketing strategies on only the top 5-10% of the population.Read More

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  • Pickabook

    Anil K. Gupta, Haiyan Wang

  • 0470284242
  • 9780470284247
  • Anil K. Gupta, Haiyan Wang
  • 25 March 2009
  • Jossey Bass
  • Hardcover (Book)
  • 272
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