Getting the Bugs Out: The Rise, Fall and Comeback of Volkswagen in America (Adweek Books) Book

"Well researched . . . both a history lesson in brand development and a walk down memory lane." --USA Today Sole Winner of the 2001 International Motor Press Association Ken Purdy Award for Excellence in Automotive Journalism "A fascinating read for anyone connected to the automotive industry. And for those of us in advertising who owe VW a debt of gratitude for raising the bar, Kiley's insights into the historic Beetle ad campaign of the late '50s alone are worth the price of the book." --Larry Postaer, cofounder and Director of Creative Services, Rubin Postaer & Associates "David Kiley has painted a vivid and insightful picture of the genesis of Volkswagen . . . an intimate view of the personalities and business intrigue in the unfolding Volkswagen drama." --Dr. David Cole, Director, The Center for Automotive Research, Ann Arbor, Michigan "David Kiley has captured what made the company and the brand so special. . . . It is a valuable read for anyone in business . . . a fun and important story about a fun and important brand." --Donny Deutsch, Chairman, Deutsch, Inc. "If you're a fan of modern Volkswagens, you'll find this book fascinating reading . . . one of the more remarkable comeback stories of the past few decades . . . essential reading for students of marketing." --European Car magazine "Getting the Bugs Out is not only a fast-paced business story, but it also provides valuable insights into the major successes and blunders in marketing and manufacturing. . . . Kiley skillfully weaves the VW saga around the personalities involved, both in the U.S. and abroad." --Myron Kandel, CNN Financial Editor "Good storytelling about one of the great stories in the auto industry. "Kiley . . . deftly reports on the mystique and the reality of one of the auto world's enduring legends." --Publishers WeeklyRead More