Gimme! The Human Nature of Successful Marketing Book + PRICE WATCH * Amazon pricing is not included in price watch

Gimme! The Human Nature of Successful Marketing Book

Shows you how the most effective advertising campaigns tap into our most basic, primal emotions to convince consumers to buy. For marketers and advertisers, this book looks at the human nature of consumers and presents the proven tactics, techniques, and arguments that best motivate the human animal to buy.Read More

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  • Blackwell

    In Gimme!, advertising research expert John Hallward explains how the most effective advertising campaigns tap into evolutionary traits and emotions to move consumers to buy. As a senior leader at the international advertising research firm Ipsos...

  • ASDA

    In Gimme! advertising research expert John Hallward shows you how the most effective advertising campaigns tap into our most basic primal emotions to convince consumers to buy.

  • 047010029X
  • 9780470100295
  • John Hallward
  • 20 March 2007
  • John Wiley & Sons
  • Hardcover (Book)
  • 240
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