Global Business: Environments and Strategies Book + PRICE WATCH * Amazon pricing is not included in price watch

Global Business: Environments and Strategies Book

Global Business : Environments and Strategies : Paperback : Oxford University Press Southern Africa : 9780195786828 : 0195786823 : 20 Feb 2003 : This book, in its second edition, approaches the subject of international business from both the Southern African and global perspectives.Read More

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  • Product Description

    Today's globalized business environment is so much a part of our lives that we take it for granted. But what does globalization mean for business in practical terms? What issues does it raise? How can we change our way of thinking so that our businesses prosper beyond our borders? The second edition of Global Business: Environments and Strategies includes a revised look at globalization and international trade, economic integration, trading blocs and free trade agreements. There are new sections on e-commerce strategies in global context and global marketing. The comprehensive text uses South African and international case studies, allowing students and practitioners to benefit from practical local and global business situations.

  • 0195786823
  • 9780195786828
  • John Hough, Ernst Neuland, Bothma
  • 9 October 2003
  • OUP Southern Africa
  • Paperback (Book)
  • 448
  • 2
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