Global Business Strategy: An Introduction Book + PRICE WATCH * Amazon pricing is not included in price watch

Global Business Strategy: An Introduction Book

This text looks at the key elements in the operation and strategic development of international firms. Offering a comprehensive theoretical approach, together with wide ranging cases to illustrate central issues, this text takes a multidisciplinary approach to show how international firms operate in the changing global environment, and how they make decisions for succcesful growth. It is designed for students undertaking courses in international business, economics and management at final year undergraduate, postgraduate and MBA level.Read More

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  • 0415119790
  • 9780415119795
  • Robin John, Grazia Ietto Gillies, Howard Cox
  • 1 December 1996
  • International Thomson Business Press
  • Paperback (Book)
  • 353
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