Global Communication: Theories Stakeholders and Trends Book + PRICE WATCH * Amazon pricing is not included in price watch

Global Communication: Theories Stakeholders and Trends Book

The second edition of this major text in global communication has been fully revised to bring it up to date with advances in this dynamic field. Discussing the major trends, stakeholders, and global activities involved in international communications, this book provides new insights into the worldwide factors affecting media. Utilizes numerous and diverse examples of media stakeholders, including CNN, AOL / TimeWarner, the BBC, and the music industry. Offers a user-friendly balance of theoretical and empirical material Organized accessibly around two main theories: electronic colonialism and world system theory Places emphasis on the history of the international communications debate Features engaging examples from media coverage on the war of terrorism to the birth of the iPod. This newly revised edition provides updates on all developments in media since 2002 and most substantially on the war on terrorism, Afghanistan and Iraq wars, post 9/11, al-Jazeera and Arabic media systems. Global Communication, second edition is also accompanied by a fully updated instructor's manual.Read More

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  • Product Description

    This ground-breaking book portrays international communication from differing perspectives by examining a number of major trends, stakeholders, and global activities emerging in the communication field. Using major media stakeholders like CNN, MTV, AOL/Time Warner, BBC, and the music industry, Global Communication provides new insights into the international factors affecting media. The book is organized around two main theories: electronic colonialism and world system theory. Electronic colonialism outlines the global impact and significance of trends across the communication sector, while world system theory categorizes the nations into three levels - core, semi-peripheral, and peripheral nations - in terms of global hardware and software production. The book concludes with a discussion of the potential impact of industry changes and the blending of old and new media.

  • 0205156355
  • 9780205156351
  • Thomas L. McPhail
  • 11 September 2001
  • Allyn & Bacon
  • Paperback (Book)
  • 288
  • 1
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