Global Electronic Commerce: Theory and Cases Book

"At a time when ecommerce hype too often obscures the real issues faced by managers, Westland and Clark deliver a rare combination of rigor and relevance. University students and thoughtful managers will benefit from their insights, analysis and examples." -- Prof. Erik Brynjolfsson, Co-Director of the MIT Center for eBusiness Over the past two decades, businesses in virtually every sector of the world economy have benefited from the technologies of electronic commerce--the automation of commercial transactions using computer and communications technologies. Electronic commerce has spurred far-reaching changes in business, on multiple fronts, using many technologies. This book provides a deep, practical understanding of these technologies and their use in e-commerce. Unlike other books on e-commerce, it does not concentrate solely on the Internet. Instead, it suggests that the Internet is only a bridge technology--attractive because of its low cost and global reach, but unattractive because of its slow speed and poor user interface. Each of the twelve chapters contains an overview of a current theory or practice followed by one or more business case studies. A combination of academic theory and case studies provides a comprehensive picture of how businesspeople use computers to revolutionize the selling and delivery of their products and services.Read More