Global Hollywood Book

Why is Hollywood so successful? Overwhelming almost every other national cinema in its own 'backyard' and virtually extinguishing foreign cinema in the multicultural U.S., Hollywood seems everywhere all powerful. This book addresses the vacuum left by textual analysis in analyzing this success turning to political economy, cultural studies, and cultural policy analysis to highlight the material actors underlying this apparent artistic success. Such factors include the numerous hidden subsidies to the U.S. film industry and copyright limitations concerned to prevent the free flow of information. Most of all, by relocating cultural production and through its relationship to World markets, more generally, contemporary Hollywood has transformed itself to attain ever greater global clout and reach. The authors also addresss these key areas of copyright, marketing, distribution, and exhibition that are cornerstones of the global industry apparatus. Challenging the simplicities of the cultrual imperialsist model and Hollywood's free market rhetoric this book is the first acadmic study to re-theorize the contineud and expanding success of the Hollywood cinema factory.Read More