Global Jumpstart: Complete Resource for Expanding Small and Mid-sized Businesses Book + PRICE WATCH * Amazon pricing is not included in price watch

Global Jumpstart: Complete Resource for Expanding Small and Mid-sized Businesses Book

A step-by-step approach to taking your small business global Despite a world of opportunities, many entrepreneurs are paralyzed when it comes to the prospect of expanding overseas. In Global Jumpstart, Ruth Stanat and Chris West take the mystery out of going global. Drawing upon years of helping companies expand into new markets, they present a comprehensive and practical guide for establishing a global mindset, undertaking research, building competitive intelligence, assessing customer needs, and evaluating a wide variety of expansion options, from exporting to franchising to joint ventures. Packed with solid, up-to-date information, and featuring the "global marketing audit," Global Jumpstart is an essential resource for any entrepreneur with global ambitions.Read More

from£22.25 | RRP: £13.99
* Excludes Voucher Code Discount Also available Used from £45.63
  • 073820160X
  • 9780738201603
  • Ruth Stanat, Chris West
  • 24 December 1999
  • Perseus Books
  • Paperback (Book)
  • 224
  • New edition
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