Global Marketing: Foreign Entry, Local Marketing, and Global Management: Foreign Entry, Local Marketing and Global Management (The McGraw-Hill/Irwin series in marketing) Book + PRICE WATCH * Amazon pricing is not included in price watch

Global Marketing: Foreign Entry, Local Marketing, and Global Management: Foreign Entry, Local Marketing and Global Management (The McGraw-Hill/Irwin series in marketing) Book

Global Marketing 3e utilizes a three-pronged framework to organize the discussion of how to conduct global business: Foreign Entry, Local Marketing, and Global Management. Johansson seeks to develop the varied skills a marketing manager needs to be successful in each of these tasks. The discussion progresses from how to market an existing product outside of the domestic market to how to develop a new product for specific local markets and then broadens the scope to discuss marketing and management topics from a global managerial perspective. Legal, regulatory, political, and cultural, issues are discussed as appropriate throughout the text. Excellent examples and cases, many of which are drawn from the author's rich international experience help students move from concept to application.Read More

from£N/A | RRP: £104.99
* Excludes Voucher Code Discount Also available Used from £N/A
  • 0072471484
  • 9780072471489
  • Johny K. Johansson
  • 1 July 2002
  • McGraw-Hill Higher Education
  • Hardcover (Book)
  • 672
  • 3
As an Amazon Associate we earn from qualifying purchases. If you click through any of the links below and make a purchase we may earn a small commission (at no extra cost to you). Click here to learn more.

Would you like your name to appear with the review?

We will post your book review within a day or so as long as it meets our guidelines and terms and conditions. All reviews submitted become the licensed property of www.find-book.co.uk as written in our terms and conditions. None of your personal details will be passed on to any other third party.

All form fields are required.