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Global Marketing: Foreign Entry, Local Marketing, and Global Management Book
Utilizes a three-pronged framework to organize the discussion of how to conduct global business: Foreign Entry, Local Marketing, and Global Management. This title develops the varied skills a marketing manager needs to be successful in each of these tasks. It focuses on material that is relevant to the global context.Read More
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£21.48 | £0.00 | £21.48 | (as of 30 Mar 25, 20:15 GMT) | Visit Shop |
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£68.83 | £0.00 | £68.83 | (as of 30 Mar 25, 20:15 GMT) | Visit Shop |
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£21.48
£4.44
