Global Marketing: Foreign Entry, Local Marketing, and Global Management Book + PRICE WATCH * Amazon pricing is not included in price watch

Global Marketing: Foreign Entry, Local Marketing, and Global Management Book

Utilizes a three-pronged framework to organize the discussion of how to conduct global business: Foreign Entry, Local Marketing, and Global Management. This title develops the varied skills a marketing manager needs to be successful in each of these tasks. It focuses on material that is relevant to the global context.Read More

from£N/A | RRP: £42.99
* Excludes Voucher Code Discount Also available Used from £N/A
  • 0071263624
  • 9780071263627
  • Johny K. Johansson
  • 1 February 2009
  • McGraw-Hill Higher Education
  • Paperback (Book)
  • 672
  • 5
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