Global Marketing Management: International Student Version Book + PRICE WATCH * Amazon pricing is not included in price watch

Global Marketing Management: International Student Version Book

Offering real-world application and experience, this book arms marketing managers with a true understanding of the concepts needed to achieve a global reach. It emphasizes the multilateral nature of marketing, preparing them to manage global marketing activities in an increasingly competitive environment.Read More

from£176.03 | RRP: £46.99
* Excludes Voucher Code Discount Also available Used from £4.06
  • ASDA

    Offering more real-world application and experience this book arms marketing managers with a true understanding of the concepts needed to achieve a global reach. The fifth edition presents comprehensive coverage of all the latest trends and hot topics in the field.

  • Pickabook

    Masaaki (Mike) Kotabe, Kristiaan Helsen

  • 0470505745
  • 9780470505748
  • Masaaki (Mike) Kotabe
  • 11 May 2010
  • John Wiley & Sons
  • Paperback (Book)
  • 744
  • 5th International student edition
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