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Global Marketing Management: International Student Version Book
Offering real-world application and experience, this book arms marketing managers with a true understanding of the concepts needed to achieve a global reach. It emphasizes the multilateral nature of marketing, preparing them to manage global marketing activities in an increasingly competitive environment.Read More
from£176.03 | RRP: * Excludes Voucher Code Discount Also available Used from £4.06
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ASDA
Offering more real-world application and experience this book arms marketing managers with a true understanding of the concepts needed to achieve a global reach. The fifth edition presents comprehensive coverage of all the latest trends and hot topics in the field.
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Pickabook
Masaaki (Mike) Kotabe, Kristiaan Helsen
- 0470505745
- 9780470505748
- Masaaki (Mike) Kotabe
- 11 May 2010
- John Wiley & Sons
- Paperback (Book)
- 744
- 5th International student edition
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