Global Marketing Management (Prentice Hall Series in Marketing) Book + PRICE WATCH * Amazon pricing is not included in price watch

Global Marketing Management (Prentice Hall Series in Marketing) Book

For graduate courses in International and Global Marketing. The leading graduate-level case text in international marketing, as well as a popular reference for practitioners, this Sixth Edition focuses on the opportunities and challenges of global markets and the threat of global competition across a broad spectrum of industries.Read More

from£48.58 | RRP: £35.99
* Excludes Voucher Code Discount Also available Used from £6.80
  • 0139030239
  • 9780139030239
  • Warren J. Keegan
  • 9 October 1998
  • Prentice Hall
  • Hardcover (Book)
  • 656
  • 6
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