Global Marketing Management Book + PRICE WATCH * Amazon pricing is not included in price watch

Global Marketing Management Book

Global Marketing Management adopts a strategic management framework and provides an examination of key management decisions. The implications for developing and executing successful global marketing programmes are discussed, enabling students to understand the impact of decisions on marketing efforts worldwide.Read More

from£51.28 | RRP: £37.99
* Excludes Voucher Code Discount Also available Used from £4.77
  • 0199239428
  • 9780199239429
  • Kiefer Lee, Steve Carter
  • 19 March 2009
  • OUP Oxford
  • Paperback (Book)
  • 580
  • 2
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