Global Marketing Management Book + PRICE WATCH * Amazon pricing is not included in price watch

Global Marketing Management Book

The ultimate objective of this book is to help readers prepare for the 21st Century and become an effective manager overseeing global marketing activities in an increasingly competitive environment. Rather than being bound by the traditional bilateral (international) view of competition and marketing, Kotabe and Helsen emphasize the multilateral (global) nature of marketing. This global approach also presents marketing in a cross- functional approach to the business operation.Read More

from£52.63 | RRP: £38.99
* Excludes Voucher Code Discount Also available Used from £13.26
  • 0471230626
  • 9780471230625
  • Mike (Masaaki) Kotabe, Kristiaan Helsen
  • 23 October 2003
  • John Wiley & Sons
  • Hardcover (Book)
  • 732
  • 3rd Edition
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