Global Marketing Strategies Book + PRICE WATCH * Amazon pricing is not included in price watch

Global Marketing Strategies Book

The authors combine their teaching and professional experience to present students with an authoritative viewpoint of international and global marketing. The text reflects modern global marketing with managerial views, strategic focus, and coverage of global marketing that apply to managers from any industry sector or any country.Read More

from£24.95 | RRP: £24.95
* Excludes Voucher Code Discount Also available Used from £4.06
  • 039587162X
  • 9780395871621
  • Jean-Pierre Jeannet, Hubert D. Hennessey
  • 13 February 1998
  • Houghton Mifflin (Academic)
  • Hardcover (Book)
  • 918
  • 4th Revised edition
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