Global Marketing Strategies Book + PRICE WATCH * Amazon pricing is not included in price watch

Global Marketing Strategies Book

Global Marketing Strategies has been a best seller for several editions. The book is best known for its authentic global perspective and its emphasis on the practical aspects of global marketing through the inclusion of numerous current examples from well-known companies in Europe, Asia and the Americas. This book takes a managerial mindset and emphasises the 'global mindset' - global strategic thinking.Read More

from£28.95 | RRP: £28.95
* Excludes Voucher Code Discount Also available Used from £72.78
  • 0618071938
  • 9780618071937
  • Jean-Pierre Jeannet, Hubert D. Hennessey
  • 15 November 2000
  • Houghton Mifflin (Academic)
  • Hardcover (Book)
  • 5th Revised edition
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