Global Marketing Strategy Book + PRICE WATCH * Amazon pricing is not included in price watch

Global Marketing Strategy Book

Unlike traditional texts that present a "4Ps overseas" approach, this text is the first to offer a truly strategic orientation to global marketing. Intended for an advanced course in international marketing, the book deals directly with issues facing today's global marketing managers. It provides readers with the competitive orientation and strategies necessary for initial market entry, market expansion, and global rationalization. Supporting the text content are numerous real-company examples as well as six in-depth cases that consider business activities in North America, Europe and Asia.Read More

from£28.28 | RRP: £42.99
* Excludes Voucher Code Discount Also available Used from £5.04
  • 0071132775
  • 9780071132770
  • Susan P. Douglas, C.Samuel Craig
  • 1 May 1995
  • McGraw-Hill Education (ISE Editions)
  • Paperback (Book)
  • 576
  • International Ed
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