Global Marketing Strategy Book + PRICE WATCH * Amazon pricing is not included in price watch

Global Marketing Strategy Book

This is a new and comprehensive text designed for courses in international and global marketing at undergraduate and postgraduate diploma level. It takes its structure from an analysis of courses in this area. It begins with a theoretical overview of strategy and globalisation, moving on to environmental analysis, global market entry strategies, the global marketing mix, and finally, the implementation of global marketing strategies. Each chapter is designed to be student friendly, containing an overview, summary, review questions, discussion questions, recommended reading and a case study which consolidates what has been learnt in that chapter.Read More

from£106.63 | RRP: £56.99
* Excludes Voucher Code Discount Also available Used from £3.22
  • 0273623486
  • 9780273623489
  • Harold Wong Chee, Rod Harris
  • 18 June 1998
  • Financial Times/ Prentice Hall
  • Paperback (Book)
  • 800
  • 1
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