Global Marketing: a Market-responsive Approach Book + PRICE WATCH * Amazon pricing is not included in price watch

Global Marketing: a Market-responsive Approach Book

For 2/3 year students in international/global marketing. and post graduate courses in marketing. Critically, it asks the question whether to internationalise at all and looks at deciding which markets to enter and how to enter them. It covers the design, implementation and coordination of a global marketing programme and addresses the problems and issues facing small to medium sized enterprises when looking at international expansion programmes.Read More

from£47.23 | RRP: £34.99
* Excludes Voucher Code Discount Also available Used from £4.89
  • 0273646443
  • 9780273646440
  • Svend Hollensen
  • 6 December 2000
  • Financial Times/ Prentice Hall
  • Paperback (Book)
  • 667
  • 2
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