Global Marketing and Advertising: Understanding Cultural Paradoxes Book + PRICE WATCH * Amazon pricing is not included in price watch

Global Marketing and Advertising: Understanding Cultural Paradoxes Book

Global Marketing and Advertising, Second Edition provides a knowledge base of cultural differences and similarities as well as a structure of how to apply this knowledge to the management of global branding and marketing communications. Offering a mix of theory and practical applications, it reviews global branding strategies, classification models of culture, and the consequence of culture for all aspects of marketing and advertising communications.Read More

from£108.00 | RRP: £80.00
* Excludes Voucher Code Discount Also available Used from £9.36
  • 1412914752
  • 9781412914758
  • Marieke de Mooij
  • 26 May 2005
  • Sage Publications, Inc
  • Hardcover (Book)
  • 288
  • Second Edition
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