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Global Marketing and Advertising: Understanding Cultural Paradoxes Book
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Blackwell
The Third Edition of the bestseller is packed with cultural, company, and country examples that help explain the paradoxes international marketers are likely to encounter. Packed with cultural, company, and country examples that help explain the...
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Foyles
Packed with cultural, company, and country examples that help explain the paradoxes international marketers are likely to encounter, Global Marketing and Advertising,...
- 1412970415
- 9781412970419
- Marieke de Mooij
- 28 July 2009
- Sage Publications, Inc
- Paperback (Book)
- 344
- Third Edition
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