Global Marketing and Advertising: Understanding Cultural Paradoxes Book + PRICE WATCH * Amazon pricing is not included in price watch

Global Marketing and Advertising: Understanding Cultural Paradoxes Book

Featuring cultural, company, and country examples that help explain the paradoxes international marketers are likely to encounter, this book offers a mix of theory and practical applications as it covers globalization, global branding strategies, classification models of culture, and the consequences of culture for marketing communications.Read More

from£65.08 | RRP: £32.99
* Excludes Voucher Code Discount Also available Used from £2.76
  • Blackwell

    The Third Edition of the bestseller is packed with cultural, company, and country examples that help explain the paradoxes international marketers are likely to encounter. Packed with cultural, company, and country examples that help explain the...

  • Foyles

    Packed with cultural, company, and country examples that help explain the paradoxes international marketers are likely to encounter, Global Marketing and Advertising,...

  • 1412970415
  • 9781412970419
  • Marieke de Mooij
  • 28 July 2009
  • Sage Publications, Inc
  • Paperback (Book)
  • 344
  • Third Edition
As an Amazon Associate we earn from qualifying purchases. If you click through any of the links below and make a purchase we may earn a small commission (at no extra cost to you). Click here to learn more.

Would you like your name to appear with the review?

We will post your book review within a day or so as long as it meets our guidelines and terms and conditions. All reviews submitted become the licensed property of www.find-book.co.uk as written in our terms and conditions. None of your personal details will be passed on to any other third party.

All form fields are required.