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Global Marketing Book
KEY BENEFIT: The new edition of the popular Global Marketing draws students into the excitement, challenges, and controversies of global marketing. The paperback, two-color format gives readers the flexibility to choose a book that is economical as well as interesting. KEY TOPICS: Each chapter features vignettes and discussion cases featuring high-profile, real-world companies and products; examples from the trade press to illustrate key terms and issues; topical and timely boxed features; and concise summaries of the latest research findings published in scholarly journals. MARKET: For those entering the global job market, especially helpful for hirees of import/export departments.Read More
from£74.55 | RRP: * Excludes Voucher Code Discount Also available Used from £6.65
- 0131754343
- 9780131754348
- Warren J. Keegan, Mark Green
- 13 November 2007
- Prentice Hall
- Paperback (Book)
- 672
- 5
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