Global Marketing Book + PRICE WATCH * Amazon pricing is not included in price watch

Global Marketing Book

KEY BENEFIT: The new edition of the popular Global Marketing draws students into the excitement, challenges, and controversies of global marketing. The paperback, two-color format gives readers the flexibility to choose a book that is economical as well as interesting. KEY TOPICS: Each chapter features vignettes and discussion cases featuring high-profile, real-world companies and products; examples from the trade press to illustrate key terms and issues; topical and timely boxed features; and concise summaries of the latest research findings published in scholarly journals. MARKET: For those entering the global job market, especially helpful for hirees of import/export departments.Read More

from£74.55 | RRP: £82.99
* Excludes Voucher Code Discount Also available Used from £6.65
  • 0131754343
  • 9780131754348
  • Warren J. Keegan, Mark Green
  • 13 November 2007
  • Prentice Hall
  • Paperback (Book)
  • 672
  • 5
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