Global Marketing Book + PRICE WATCH * Amazon pricing is not included in price watch

Global Marketing Book

A down-to-earth international / export marketing text, written specifically for the undergraduate market. Using the value chain as a starting point, the reader is introduced to the analytical frameworks suitable for the development and implementation of international marketing programmes. Instructor's Manual with CD-ROM (0-13-907429-5).Read More

from£40.48 | RRP: £29.99
* Excludes Voucher Code Discount Also available Used from £6.16
  • 0132610906
  • 9780132610902
  • Svend Hollensen
  • 20 March 1998
  • Prentice Hall
  • Paperback (Book)
  • 672
  • 1
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