HOME | BESTSELLERS | NEW RELEASES | PRICE WATCH | FICTION | BIOGRAPHIES | E-BOOKS |
+ PRICE WATCH
* Amazon pricing is not included in price watch
Grassroots Marketing: Getting Noticed in a Noisy World Book
The best product or service in the world will never be successful unless its provider knows how to attract enthusiastic customers.Chelsea Green has published numerous books that promote self-sufficiency through independent work. Eliot Coleman inspired a nation of market gardeners with his New Organic Grower. Then Lynn Byczynski refined the model of horticultural entrepreneur in The Flower Farmer, and Michael Phillips followed suit in The Apple Grower. Gene Logsdon?s The Contrary Farmer provides the tools to make cottage farming economically viable, while in The Bread Builders, Daniel Wing and Alan Scott lay the foundation for revival of the village baking tradition.We expect that Shel Horowitz?s Grassroots Marketing: Getting Noticed in a Noisy World will be welcomed by the organic farmers, solar-energy installers, telecommuters, environmental activists, community gardeners, and straw-bale-house builders of the world. Although he doesn?t presume that all of his readers will have embraced the principles of sustainable living, Horowitz?s approaches are especially well-matched to the bootstrap businesses and organizations that comprise the new sustainability economy.Horowitz?s key assumption is that the diverse entrepreneurs who need this book will have one thing in common?they won?t have much money to spend on marketing efforts. His book tells you:How to get more than your money?s worth in paid advertising;How to get free ink from the press by turning yourself into news;How to develop a multi-pronged, multi-media strategy just like the big guys (but without big bucks).Originally published as Marketing Without Megabucks (Simon & Schuster, 1993), this book has been thoroughly revised, including a major new section on the development that has been the greatest boon ever to the grassroots marketer?the Internet.Read More
from£25.58 | RRP: * Excludes Voucher Code Discount Also available Used from £3.69
- 1890132683
- 9781890132682
- Shel Horowitz
- 8 June 2000
- Chelsea Green Pub Co
- Paperback (Book)
- 306
- Revised edition
As an Amazon Associate we earn from qualifying purchases. If you click through any of the links below and make a purchase we may earn a small commission (at no extra cost to you). Click here to learn more.
Would you like your name to appear with the review?
We will post your book review within a day or so as long as it meets our guidelines and terms and conditions. All reviews submitted become the licensed property of www.find-book.co.uk as written in our terms and conditions. None of your personal details will be passed on to any other third party.
All form fields are required.