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Great Ideas in Retailing for Retail Management Book
A companion book, Great Ideas in Retailing, contains: 1. Exercises (1 per chapter)--suitable to be handed in for grading or for class discussion. 2. Short Cases - 25 cases that are generally 2-4 pages in length. These are suitable for shorter assignments or for in-class discussion. 3. Long Cases - five cases ranging in length from 5-9 pages. All of these cases are suitable as major class assignments. 4. A team assignment broken down into 7 parts (This involves developing and implementing a plan for establishing a retail store). Note: Teaching notes are available for Great Ideas in Retailing.Read More
from£43.99 | RRP: * Excludes Voucher Code Discount Also available Used from £32.55
- 013608799X
- 9780136087991
- Barry Berman, Joel R Evans
- 18 August 2009
- Prentice Hall
- Paperback (Book)
- 175
- 11
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