Green to Gold: How Smart Companies Use Environmental Strategy to Innovate, Create Value, and Build Competitive Advantage Book + PRICE WATCH * Amazon pricing is not included in price watch

Green to Gold: How Smart Companies Use Environmental Strategy to Innovate, Create Value, and Build Competitive Advantage Book

Labels the forward-thinking, green-friendly (or at least green-acquainted) companies WaveMakers and sets out to assess their path toward environmental responsibility, and its impact on a company's bottom line, customers, suppliers and reputation. This book offers a series of fascinating plays by corporations such as Wal-Mart, GE and Chiquita.Read More

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  • TheBookPeople

    From the Publishers Weekly review: Two experts from Yale tackle the business wake-up-call du jour-environmental responsibility-from every angle in this thorough, earnest guidebook: pragmatically, passionately, financially and historically. Though no company the authors know of is on a truly long-term sustainable course, Esty and Winston label the forward-thinking, green-friendly (or at least green-acquainted) companies WaveMakers and set out to assess honestly their path toward environmental responsibility, and its impact on a company's bottom line, customers, suppliers and reputation. Following the evolution of business attitudes toward environmental concerns, Esty and Winston offer a series of fascinating plays by corporations such as Wal-Mart, GE and Chiquita (Banana), the bad guys who made good, and the good guys-watchdogs and industry associations, mostly-working behind the scenes. A vast number of topics huddle beneath the umbrella of threats to the earth, and many get a thorough analysis here: from global warming to electronic waste take-back legislation to subsidizing sustainable seafood. For the responsible business leader, this volume provides plenty of (organic) food for thought.

  • Blackwell

    Two experts from Yale tackle the business wake-up-call du jour--environmental responsibility--from every angle in this thorough, earnest guidebook. For the responsible business leader, this volume provides plenty of (organic) food for thought.

  • Pickabook

    Daniel C. Esty, Andrew Winston

  • 0470393742
  • 9780470393741
  • Daniel Esty, Andrew Winston
  • 29 January 2009
  • John Wiley & Sons
  • Paperback (Book)
  • 408
  • Rev Upd
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