Grounded Theory: A Practical Guide for Management, Business and Market Researchers Book + PRICE WATCH * Amazon pricing is not included in price watch

Grounded Theory: A Practical Guide for Management, Business and Market Researchers Book

Offers an overview of qualitative methods in general and locates grounded theory in this context. It compares and contrasts the various grounded theory approaches in an accessible manner and offers an in-depth case study for students and researchers to follow and use. It also provides a critique of the methodology itself.Read More

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  • Blackwell

    Written with a clarity of style and a practical slant throughout, this book represents a primer for students who would like to adopt the grounded theory methodology for their dissertation or thesis. In a similar vein, it also should be a hugely...

  • 0761966838
  • 9780761966838
  • Dr Christina Goulding
  • 21 May 2002
  • Sage Publications Ltd
  • Paperback (Book)
  • 186
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