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Guerilla Advertising: Cost-effective Tactics for Small-business Success (Guerrilla Marketing) Book
In detailed chapters that cover everything from developing an advertising strategy to designing effective ads and copy, Levinson delivers no-nonsense advice on how to maximize advertising effectiveness. Guerrilla Advertising tells readers how to focus their audience, stay within budgets, polish layout and copy, and adapt tactics to appropriate media.Read More
from£15.13 | RRP: * Excludes Voucher Code Discount Also available Used from £3.03
- 0395687187
- 9780395687185
- Jay Conrad Levinson
- 4 August 1994
- Houghton Mifflin (Trade)
- Paperback (Book)
- 304
- 1st Edition.
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