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Guerrilla PR Wired: Waging a Successful Publicity Campaign Online, Offline, and Everywhere In Between Book
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Product Description
"Excellent advice."--Public Relations Quarterly
Nearly a decade after it first hit bookstands, Michael Levine's Guerrilla PR remains one of the industry's bestselling, best-reviewed, and most valuable how-tos for garnering low-or no-cost publicity. Now, Guerrilla PR Wired updates Levine's attention-getting strategies for today's globally wired environment.
- 0071382321
- 9780071382328
- Michael Levine
- 1 March 2003
- McGraw-Hill Professional
- Paperback (Book)
- 288
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