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HBR's 10 Must Reads on Strategic Marketing Book
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HBR's 10 Must Reads on Strategic Marketing (with featured article "Marketing Myopia,"" by Theodore Levitt) : Paperback : Harvard Business Review Press : 9781422189887 : 1422189880 : 11 Apr 2013 : Increase your marketing impact and deliver competitive advantage. These definitive Harvard Business Review articles will help you build relationships with profitable customers, distinguish your offerings from others, and coordinate fruitfully with your partners in sales."
- 1422189880
- 9781422189887
- Harvard Business Review
- 2 April 2013
- Harvard Business Review Press
- Paperback (Book)
- 256
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