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Habit: The 95% of Behaviour Marketers Ignore (Financial Times Series) Book
80%% of new products fail. Millions of pounds are wasted on advertising every year. Even satisfied customers abandon companies and products at the drop of a hat. How can this be? How can so many brilliant marketers and product developers be...Read More
from£22.93 | RRP: * Excludes Voucher Code Discount Also available Used from £5.68
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Foyles
80% of new products fail. Billions of advertising pounds are wasted every year. Even satisfied customers" abandon companies at the drop of a hat. How can this be? How..."
- 0273721887
- 9780273721888
- Neale Martin
- 6 November 2008
- Financial Times/ Prentice Hall
- Paperback (Book)
- 216
- 1
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