Handbook of Consumer Psychology (Marketing and Consumer Psychology Series) Book + PRICE WATCH * Amazon pricing is not included in price watch

Handbook of Consumer Psychology (Marketing and Consumer Psychology Series) Book

Consumer psychology is a discipline at the interface of marketing advertising and psychology. The research in this area focuses on fundamental psychological processes as well as on issues associated with the use of theoretical principles in applied contexts. This handbook presents a collection of chapters in the field of consumer psychology.Read More

from£N/A | RRP: £49.95
* Excludes Voucher Code Discount Also available Used from £N/A
  • Pickabook

    Curtis P. Haugtvedt (Editor), Paul M. Herr (Editor), Frank R. Kardes (Editor)

  • 080585603X
  • 9780805856033
  • 8 February 2008
  • Psychology Press
  • Hardcover (Book)
  • 1280
  • 1
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