Handbook of Direct Mail: Dialogue Methods Book + PRICE WATCH * Amazon pricing is not included in price watch

Handbook of Direct Mail: Dialogue Methods Book

An introduction to direct marketing, this book reflects the author's own "dialogue method" of direct communications. Following background information on sales correspondence, the book covers the practical application, including planning campaigns and developing envelopes, letters and reply cards.Read More

from£N/A | RRP: £43.95
* Excludes Voucher Code Discount Also available Used from £N/A
  • 0132087456
  • 9780132087452
  • Siegfried Vogele
  • 1 March 1992
  • Prentice-Hall
  • Hardcover (Book)
  • 323
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