Harry Potter: The Story of a Global Business Phenomenon Book + PRICE WATCH * Amazon pricing is not included in price watch

Harry Potter: The Story of a Global Business Phenomenon Book

Examines the many aspects of the Harry Potter brand. This book also explores the price wars, box office revenue, and, brand values of items related to 'Harry Potter'.Read More

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  • ASDA

    The Harry Potter books are the bestselling books of all time. In this fascinating study Susan Gunelius analyzes every aspect of the brand phenomenon that is Harry Potter. Delving into price wars box office revenue and brand values amongst other things this is the story of the most incredible brand success there has ever been.

  • 023020323X
  • 9780230203235
  • Susan Gunelius
  • 3 June 2008
  • Palgrave Macmillan
  • Hardcover (Book)
  • 216
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